With a history dating back to 1984, Haier has established itself as a top global brand in the appliance industry. It has been recognized for its IoT ecosystem and has consistently ranked as the world's first major appliances brand. Haier has a strong presence in over 160 countries, serving more than 1 billion users' families. The company has successfully incubated several unicorn and gazelle companies, and is committed to building premium, scenario, and ecosystem brands. Haier aims to tailor personalized smart life experiences for users globally in areas such as clothing, food, accommodation, travel, health, elderly care, biomedicine, and education.