The company acts as a personal concierge service, providing a 150-point report that includes specs, high-resolution photos, vehicle history, and results on their cars before purchase. Shift charges a service fee for registration, car prep services, and sales tax. It operates in two segments: Retail and Wholesale, with the majority of its revenue coming from Retail. Shift's mission is to make car purchase and ownership simple and accessible to everyone by providing comprehensive, digital solutions throughout the car ownership lifecycle, including finding the right car, test drives, financing, vehicle protection products, and trade-in/sale transactions.