Swarajshop, founded by Mangesh Shinde and co-founded by Ganesh Behera, focuses on creating a unique and efficient online marketing platform for designers, artisans, and small businesses to connect with customers. The company is dedicated to consistent improvement, setting goals, measuring results, and providing feedback to stakeholders. Swarajshop is an Indian marketplace for exclusive and innovative products, fostering human connection in commerce and supporting sellers in turning their ideas into successful businesses. The company is committed to sustainability and responsibility, aiming to have a positive impact beyond its own organization.