Modeit provides a free membership to shoppers, allowing them to receive daily emails featuring limited-time sales events from various designer brands. These exclusive sales events, which typically start at 11 a.m. Indian standard time, offer products at up to 50% off retail prices. Modeit was launched in 2014 by Startup Factory, an online group based in India, and offers a wide range of luxury brands including Armani, Miu Miu, and Tom Ford.