The platform is built on a proprietary multi-frame ad decisioning engine and is guided by an experienced Customer Success team to deliver brand awareness, user engagement and lifetime customer value through real-time creative. Adacado creates personalized display ads at scale by using assets from a product feed or website and combining them with custom-built dynamic templates, allowing for the creation of thousands of ads in minutes. The platform also allows for ad personalization based on viewer targeting signals received from the website and other 3rd party sources. Adacado uses various product feed types to dynamically create ads and offers creative level reporting and auto optimization to improve performance at scale.