Founded in 1994, Smart Button is a leading developer of loyalty marketing solutions that has worked with clients in various industries, including retail, hospitality, sports, leisure, travel, and gaming. Since being acquired by Aimia in 2013, Smart Button has focused solely on developing the Aimia Loyalty Platform Software as a Service (ALP SaaS) platform, which helps clients with customer engagement, retention, and rewards. The ALP SaaS platform is scalable to suit the complex requirements of large enterprise organizations, offering out-of-the-box functionality and no limits on system scalability, unlimited members, unlimited locations, and interfaces with hundreds of third-party systems. According to Aberdeen Group, Smart Button’s loyalty offering is robust and configurable for retail, entertainment, and other service industry environments, with an effective workflow involving all the elements of a loyalty program.