The company was incubated out of Stanford StartX in 2013, Founder's Institute in 2011, and angel funded by notables such as Match.com founder Will Bunker, Stanford StartX, PreAngel, Innovation Valley, F50, and Tsinghua Angels. Their product line includes an online dating platform/app featuring Simplified/Traditional Chinese and English language, and offline matchmaking services. Their aim is to help Asian women find love, harmony, and a fulfilling life. They are creating more product lines in 2018, and their platform creates a safe and convenient environment to link like-minded singles together, enabling users to find and meet their matches with the same values and experiences.