Founded in 2012 by Kaj Hed and Kerstin Cooley, MOOR Capital focuses on internet, media, and software sectors. With a small team and a short timeline for closing deals, MOOR invests in startups at various stages and sizes, even supporting companies at the ideation phase. They bring their own entrepreneurial experiences, resources, and network to help talented entrepreneurs overcome challenges and grow their companies globally. MOOR has made 28 investments and had 4 exits as of January 2020, with a preference for startups with fewer founders and a track record of committing exits more frequently than other companies.