The company's hero product, SNOO, is the world's first smart sleeper using advanced robotic technology that reduces infant crying, boosts sleep, and prevents rolling over. Developed by Dr. Harvey Karp in collaboration with Yves Behar and a team of MIT-trained engineers, SNOO tracks the baby's sleep every day automatically, sends alerts to notify when the baby is having discomfort or hunger, and automatically responds to fussing with soothing sounds and motions often calming crying in a few time. Happiest Baby is partnered with investors and influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson, and Zoe Saldana, in their goal to give support to parents and children worldwide. The company aims to dominate the multi-billion-dollar market for smart parenting devices and offers excellent health care, take-what-you-need vacation, and delicious daily lunches in their cool LA office.