The company's breakthrough innovation is the BomBoard, a modular, high-performance, personal watercraft that allows for transport in the back of a car. The BomBoard provides never before seen portability, making it possible for tens of thousands of new enthusiasts to enjoy the thrills of riding the waterways of their choice when they want to. The factory direct business model provides a 15-25% cost advantage, making it the world's lowest-cost, high-performance watercraft. The BomBoard's thrilling ride, unprecedented portability, and blow away price point will make it the enabling platform for a new action sport and lifestyle.