The company differentiates itself by providing experienced guidance to portfolio companies, having substantial capital available from its own balance sheet and network, and taking an independent approach without a fee and carried interest business model. They are also involved in real estate development, datacenter operations, and have founded several early-stage tech and biotech investment firms. The De Groot Family Office was founded by J.A.G. (Han) de Groot, who previously sold his marketing technology company to private equity firm Bain Capital and led its merger with another company, resulting in a leading marketing technology company that went public on the Tokyo Stock Exchange.