The omnichannel conversation platform connects software and bot platforms to messaging channels, allowing businesses to provide a more personal customer experience at scale. Formerly known as Smooch, Sunshine Conversations is now part of Zendesk's CRM platform, Zendesk Sunshine, which helps businesses connect customer data to deliver the best customer experiences. Companies can unify conversations across every digital channel, ensuring that sales, service, and marketing have the context needed to provide the best customer experiences.