Founded in 1999 and based in Pittsburgh, PA, OnlineChoice™ operates on the principle of "Group Buying Power." By bringing together groups of consumers interested in saving money, the platform uses a reverse auction to drive prices down for energy, communication services, financial services, and home services. The company is developing buying pool sites for natural gas, telephone service, internet access, and home security systems, providing users with access to savings they couldn't enjoy as individuals and giving suppliers access to millions of customers.