The company was founded in 2019 and partners with craftsmen and chemists worldwide to create high-quality hair care products, including combs, nourishing oil, towels, and face masks with recyclable, reusable, and compostable packaging. Crown Affair's initial offering is a collection of four post-wash essentials: The Brush, The Comb, The Towel, and The Oil, which are designed to work together to enhance any hair texture, length, or style. The brand empowers people to redefine their relationship with their hair through products, guidance, and community.