Covatic's platform allows media companies to understand their audiences and deliver targeted advertising without extracting or sharing individual consumer data. Founded in 2017 and based in Birmingham, United Kingdom, Covatic's technology connects with each audience member to determine the best way for them to engage with content, all while maintaining privacy. The company's goal is to bring smart personalization to applications by utilizing mobile-based algorithms. Covatic is a Techstars backed company that empowers media companies to provide exceptional in-app experiences without exposing personal data.