The platform, established in 2017 by Junaid Wahedna in New York, uses real-time software and customized financial optimization algorithms to provide millions of Muslims with the ability to invest their money in a way that aligns with their ethical values. By offering personalized, diversified portfolios, Wahed Invest allows users to confidently invest in global stocks, market stocks, sukuk, and real estate. Currently available to residents of the US, UK, and Malaysia, Wahed Invest is the first automated halal investment platform.