The company's media platform enables them to distribute and market food products to consumers, without having to pay for the products themselves. They have a competitive advantage as 46% of the products come to them unsolicited. With 35 years of marketing experience, they have created a new form of advertising that combines experiential, digital, and traditional methods. They offer a subscription box at a low price of $25.95, which provides consumers with a gift-like experience and inspires their cooking. Additionally, they have a companion food blog with thousands of followers and are building a marketplace app with original content including recipes.