WiseWits are sponsored by companies and require individuals or teams to solve clues across a virtual world using their experience, creativity, and knowledge. The platform also offers over 100 organized and moderated Circles of Interest for people to make social connections. Members can customize their online identity and enjoy additional features like QuickWits and MatchWits for more challenging fun. WISEOZ.com aims to provide an immersive marketing strategy that educates consumers while building buzz for companies, products, and brands.