Founded in 2011 and based in San Francisco, G Squared invests in big data, cloud computing, marketplaces, mobile, fintech, insurance tech, social media, and sustainability sectors. They partner with portfolio companies throughout their lifecycle, providing primary and transitional capital to help them grow and provide liquidity to early investors, current and former employees, and other sellers. Their portfolio includes household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, as well as next-generation disruptors like Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo.