LiftDNA
Company

Last deal

$400K

Amount

Debt Financing

Stage

11.02.2011

Date

2

all rounds

$1M

Total amount

date founded

Financing round

General

About Company
LiftDNA is a platform that optimizes publisher revenue by maximizing demand competition for every impression.

Industry

Sector :

Subsector :

founded date

01.09.2009

Number of employees

Company Type

For Profit

Last funding type

Debt Financing

IPO status

Private

Description

LiftDNA is a first-party yield optimization platform integrated with the publisher's ad server, offering unparalleled insight for data-driven optimization, audience segmentation, and performance-driven campaign management. Their real-time bidding and analytics platform effectively manages multiple demand-side partners, improving inventory value by optimizing inventory demand and managing advertisement quality. LiftDNA helps clients achieve effective optimization across remnant and premium inventory, ensuring revenue maximization for publishers.
Contacts

Contact Email

Phone number

Social url

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M&A Details
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Transaction name

Acquired by

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announced date

27.02.2012

Financials

Funding Rounds
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2

Number of Funding Rounds

$1M

Money Raised

Their latest funding was raised on 11.02.2011. Their latest investor Edward Harvey. Their latest round Debt Financing

Date 
Funding Round 
Investors 
Money Raised 
Lead 
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count Of Investments

221

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Co-Investors
Investors
5
1

Number of lead investors

5

Number of investors

Investor 
Lead 
Round 
Partners 
No
Angel
No
Angel
No
Angel
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Vadim Telyatnikov

Kingchih Fan
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Kingchih Fan

Mr. Kingchih Fan is the Founder of Gotham. He also serves as a Partner at The Buy Build Fund. He serves as a Limited Partner at The Riverside Company. Previously he was the Founder at LiftDNA an online advertising company with offices in New York and Pennsylvania. LiftDNA pioneered first-party yield optimization, a breakthrough that allowed publishers to host "super auctions" within their ad server. This allowed RTB and ad network demand channels to compete simultaneously instead of sequentially, the moment an ad call occurs. Publishers on average saw increases in revenue from 50-150%. Earlier in his career, he was a Principal at Chela Capital Partners and Vice President at London Asia PLC, an early-stage investment firm. Before this, he worked at Asiacontent.com, a content, advertising, and e-commerce company that supported the rollout of foreign brands into Asia. He graduated with honors with a BA in Economics from the University of Chicago.

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LiftDNA
LiftDNA

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1

Kingchih Fan

Leon Gurevich
Leon Gurevich

Leon Gurevich

Leon Gurevich is a managing director at District M. He is a former chief revenue officer at Quaero and commercial director at OpenX. Leon was the co-founder and CRO of LiftDNA.

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IPONWEB
IPONWEB

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Leon Gurevich

Employee Profiles
6
Vadim Telyatnikov

Vadim Telyatnikov

Founder & CEO

Kingchih Fan

Kingchih Fan

Founder

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