MedBlue designs, patents, and markets medical devices for the growing endoscopic surgical niche markets. Their products are developed in collaboration with leading physicians and surgeons in gastroenterology to address specific needs in medical procedures. With a focus on affordability and lowest cost of total treatment, MedBlue targets the managed-care market. The company plans to expand its product portfolio through further development and patenting of new technologies. Additionally, MedBlue may acquire technologies from others once it has sufficient capitalization. With the objective of innovation and market penetration, MedBlue aims to establish a strong industry reputation and explore opportunities in other areas of medical devices. The biotech field, in general, is seen as a promising and lucrative market for MedBlue's growth.