The platform allows artists to create their music and convert it to non-fungible tokens (NFT) using limited digital assets (LDA) technology. This technology enables fans to invest in artists and earn royalties alongside them. Royal's mission is to redefine music ownership by enabling anyone to own rights in songs. The company is headquartered in Austin, Texas and was founded in 2021. It is backed by Andreessen Horowitz, Paradigm, Coinbase Ventures, Founders Fund, Creative Artists Agency, and musicians like Nas, The Chainsmokers, and Diplo.