Their products, Identiforce and PolicyCAD, provide deep network privileges, auditing of user activity, and policy compliance. Applied Identity reduces the complexity and cost of access control management by extending existing directory and network access control infrastructure. They are funded by Bay Partners, Sigma Partners, Globespan Capital Partners, and OVP Venture Partners. The company is based in San Francisco, California and their solutions are used for regulatory compliance, securing critical systems, implementing guest networks, and easing audit overhead with user identity-based network usage reports. Applied Identity has been recognized by Gartner as a cool vendor in identity and access management and by Red Herring as one of the top 100 startups in North America.