The founders, Sachin Sahni and Simran Sahni, noticed that people often opt for unhealthy snacks to satisfy their mid-meal cravings, so they set out to create a healthier alternative that is also affordable. They drew inspiration from traditional Indian foods and global health food trends, experimenting with different blends until they found the perfect combination of taste and nutrition. Their snacks are low calorie, free from artificial ingredients, and undergo minimal processing, making them a safe and healthy option for everyone, including those with diabetes.