In late 1998, StoreRunner.com launched as one of the first online shopping sites on the Web, offering a wide selection of products and services from the most trusted retailers, with technologies enabling users to shop online or in their own neighborhoods. In early 1999, CBS committed over $100 million in promotional support to StoreRunner in exchange for an equity stake in the business. This investment allowed StoreRunner to promote its brand across all CBS' television, radio, outdoor and interactive media properties, rapidly accelerating StoreRunner's appeal to shoppers and merchants. In May of 2000, after months of consumer research and testing, StoreRunner re-launched its own branded site with an entirely new look and feel, improved navigation, advanced search functionality, enhanced data feed capabilities for large retailers and catalogers, a suite of e-Commerce-enabling tools for small-to-mid size businesses, and an expanded database of over 1 million products in over 8,000 different categories.