ELOREA is a perfume retail company that offers a range of scents and perfumes with different fragrances, such as floral, woody, citrus, pink pepper, and jasmine. The brand was created to expand Korea's global influence through unique and beautiful scents, while creatively balancing culture with modern aesthetics. ELOREA is committed to sourcing the finest collection of key ingredients from Korea to create their products, capturing, preserving, and sharing the stories of heritage in modernized interpretations. The company aims to be sustainable and luxurious, with a focus on quality, integrity, and originality. Founded in 2021 and based in New York, ELOREA is dedicated to the unique Korean concept of Jeong (정), the pursuit of collective social responsibility.