The platform uses an intelligent matching engine to connect pet owners with pet walkers, sitters, and groomers based on multiple data points. In addition to connecting users, TailLife markets its own brand of dog food and offers personalized tips on pet parenting. The app also provides access to vets, grooming services, and boarding places for pets. An interactive forum allows users to post pictures of their pets and get expert advice. Users can also order fresh dog food with the click of a button.