The platform offers personalized care plans, nutrition tracking, and a community for mothers to ask questions and learn about pregnancy and baby care. It also includes ratings of private maternity hospitals and aims to improve access to affordable quality healthcare for women in India. The company's digital care program, Together for Her, has impacted the lives of over 1 million mothers in India and is ranked among the top parenting applications. It focuses on improving health outcomes in pregnant women by providing personalized antenatal information and engaging localized content.