The London-based company has a presence in the US and Asia and has run campaigns for over 120 global brands including FT.com, Wall Street Journal, NY Times, Reuters, The Economist, Bloomberg, BBC and many more. Smartology's content distribution solution, SmartMatch, enables global brands to generate contextual advertising campaigns quickly and efficiently using their existing content. The platform leverages proprietary machine learning and natural language processing algorithms to contextually match branded content with editorial articles on online media, resulting in record engagement and click-through rates for campaigns.