HandUp's platform enables non-profit organizations to fundraise for special programs, client needs, and program and operational expenses. Users can donate to a specific person via their web profile or SMS, learn about their story and needs, and hear updates on their progress. The company ensures that 100% of donations go towards basics like food, medical care, and housing through their nonprofit partners. HandUp was founded in June 2013 and provides a new, simple, and direct way for nonprofits and donors to make an impact on poverty.