Fera.ai, formerly known as Banana Stand, was founded in 2017 by Jay El-Kaake, the former CEO of Smile IO. The company's platform offers a range of features, including customer and stock counters, social proof feeds, and checkout and promo timers, to create a more engaging and urgent online shopping experience. Fera.ai also offers a reviews app for various eCommerce platforms, allowing businesses to increase trust, social proof, and optimize sales. They completed a pre-seed funding round in May 2018, raising $300,000 from undisclosed investors.