The California-based company, founded in 2015, provides a solution to the significant engagement problem that plagues the app economy, with the average app losing 75% of users in the first 24 hours and 90% after one week. trnql collects real-time sensor data and analyzes it in the cloud to understand a user's external environment, including their location, current activity, weather, and nearby people and places. By understanding the optimal "user context at conversion," trnql helps app publishers refine their marketing, messaging, UI, and UX to increase engagement through contextually relevant experiences and data, creating applications for locations, places, connecting people, weather conditions, and other activities.