The company, known as GenNext Innovation Hub, supports startups through a four-month program that includes mentoring and guidance in technology, user experience, design, and go-to-market strategy. Graduating startups may receive funding and continued support from GenNext Ventures. The company focuses on investing in software and enterprise software startups, with a preference for those that are less than one year old. While based in India, the company also invests in startups in the United States.