Founded by Jim McKelvey and backed by Peter Thiel’s Founders Fund, Invisibly is a consumer engagement platform that facilitates two-way communication between individuals and brands. Their platform incorporates an in-ad feedback mechanism, which leverages machine learning algorithms to deliver relevant ads to interested audiences, eliminating wasted impressions. This enables advertisers to create high-quality content, foster deep engagements, build meaningful consumer relationships, and achieve exceptional campaign performance. Invisibly aims to set a new ethical standard in the data space, demonstrating that a better way of utilizing data is possible. Their vision is to empower individuals to access ad-free content from trusted publishers by leveraging their own data.