Founded in 1997, Booking Holdings offers booking and payment services for hotel rooms, airline tickets, rental cars, restaurant reservations, cruises, and vacation packages. It operates in over 220 countries and territories, serving consumers and local partners through brands such as Booking.com, Priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. The company generates revenue primarily from transaction fees for online bookings.