Rapt Media, formerly known as FlixMaster, offers a cloud-based platform that enables businesses and entrepreneurs to create interactive videos for various purposes such as marketing, education, entertainment, selling, and training. With features like creative services, branching, link outs, site pairing, and strategy aspects, the platform allows users to easily create non-linear, participatory, and social videos. These videos can be accessed on browsers, tablets, and handheld devices. Rapt Media's software also provides valuable insights into viewer behavior, allowing companies to monitor how people engage with their interactive videos and website. By offering a compelling alternative to engage employees and consumers, Rapt Media helps drive deeper engagement, resulting in enhanced learning and faster behavior change.