Wealthify is a Cardiff-based Fintech company that offers a new way for Britons to invest and grow their money. Their online investment platform provides personal investment plans, making it easy and affordable for anyone to become an investor in minutes. Wealthify uses technology to keep costs down, which they pass onto customers through lower fees. In 2017, they received a significant strategic investment from Aviva, who have adopted Wealthify as their UK consumer investing solution on aviva.co.uk. With Wealthify, investors can automate and simplify investment decisions and manage all their present investments in a single dashboard.