The program, hosted in Northwest Arkansas, offers startups the opportunity to engage with senior experts in supply chain and logistics, including Fortune 500 leaders, venture capital firms, and public policy officials. Activities include CEO roundtables, working sessions, mentor office hours, site visits, and a demo day. Fuel differentiates itself by promoting collaboration instead of competition, aiming for tangible business growth, and not taking any equity. Northwest Arkansas, known for its vibrant startup ecosystem and Fortune 500 companies, offers a competitive advantage in supply chain innovation. The program is a collaboration between RevUnit and Startup Junkie, with RevUnit being a strategic technology partner to major companies in the region and Startup Junkie having facilitated previous accelerator programs.