Jinjer's platform enables merchants in South African townships to sell products through an omni-channel approach, with features such as a point-of-sale system and a smart inventory that helps merchants manage their stock. This not only provides convenience for merchants and FMCG companies but also allows lenders to access data to assess risk and fund businesses in the informal market. Additionally, Jinjer's holistic approach aims to create income and job opportunities in the communities it operates in, while providing valuable services to various stakeholders such as government organizations and lenders.