The company's technology-powered online marketplace connects loan seekers with investors and offers customized business loans, seasonal inventory loans, and equipment financing funds through crowd-sourcing or individual investment. They aim to solve the problem of inadequate financial history or collaterals that cause over 80% of loan proposals from SMEs to be rejected by institutional channels. With increased avenues to leverage data analytics, they believe they can make the 'social and alternative scoring' of SMEs and individuals a big opportunity for the economy, outpacing the limited insights provided by financial bureaus. Founded in 2016, FlexiLoans is headquartered in Mumbai, Maharashtra, India.