The platform analyses images and videos by applying tags to the content and then cross-referencing with brand guidelines and digital advertisement performance, enabling clients to maximize the impact of their creative decision through artificial intelligence-powered technology. CreativeX aims to advance creative expression through the clarity of data and is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more. The company's creative measurement platform is designed to demystify visual marketing to understand why and which visuals drive results, measuring and improving creative efficiency, consistency, and effectiveness across all their creative content worldwide.