The company's predictive data and cultural insights platform helps improve marketing and communications strategy by focusing on engaging with the most relevant consumers through its proprietary machine learning algorithms, AI-driven insights, and optimization. TONIK+ Studios intelligently remixes existing video content into dynamic social creative proven to engage audiences, while TONIK+ Video Intelligence (TVI) tests video against actual audiences to generate custom social creative based on real viewer engagement data. The company uses this data to inform and create new content that resonates and engages audiences across all platforms, including YouTube.