The company was founded in 2013 by a team of experts in social media, data science, and mobile technology. Their platform provides a unique environment for brands and users to interact in real-time, with a focus on sound user experience and building brand loyalty. Users can earn points by interacting with their social communities and within the Smash Bucket community, which can be redeemed for real-life benefits and discounts from partner brands. Smash Bucket has worked with Fortune 500 companies across various industries to develop innovative solutions, and continues to adapt to the ever-changing digital media landscape.