The company was founded by experienced tech and banking industry veterans with over 40 years of combined experience in delivering pioneering digital banking projects in Pakistan and other emerging markets. FINJA's platform offers retail-led marketing, merchandising, and card, as well as plastic-led payment program management services, aiming to enable users to receive and send money and make online cash transactions. The company operates with the mission to free digital transactions, encouraging individuals to save, invest and buy protection digitally through the use of mobile phones, leading towards lower reliance on cash and paper-based transactions and transforming Pakistan's economy. FINJA values sustainability and advancement and strives to create an unbeaten symbiosis between them.