Xiaomi Inc. manufactures and distributes mobile phones and consumer electronics. The company also develops mobile applications. Xiaomi targets the lower-middle market and has gained a loyal fan base by incorporating user feedback into the design of its latest sets and Android skins. It offers internet value-added products including TV boxes, backpacks, phone screen protectors, earphones, and more. Its products include Redmi, an Android smartphone; MIUI ROM, a customizable ROM; MiTalk, a messaging application; Mi TV, a 3D television; MiBox, a set-top box; MIUI, an operating system; MiWiFi, a network router; MiPower Bank, an external battery; and more. Xiaomi Inc. was founded in April 2010 and is based in Beijing, China.