The company offers a low-cost digital onboarding and advisory service that provides support to customers within minutes. Their online employer-enabled retirement planning application offers voluntary health insurance, insurance in the event of reduced working capacity, in the event of death and for certain critical illnesses. Grandhood's goal is to constantly innovate their product to fulfill their consumers' ever-changing needs. They provide a company pension that is accessible for everyone, especially for digital natives who are embracing the digital age.