The company's evalue™ analytics platform supports the entire social marketing cycle by providing over 250 comprehensive, intelligent metrics to measure social performance and ROI for brands to evaluate and coordinate social media activities across all online channels. Engagement Labs operates in the segment of intelligent data, analytics, and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. The company's TotalSocial® platform combines powerful online (social media) and offline (word of mouth) data with predictive analytics to reveal social metrics that increase marketing ROI and top-line revenue for its diverse group of clients, consisting of Fortune 500 companies.