The platform uses machine learning to connect entrepreneurs with the programs, people, and opportunities they need to succeed, regardless of gender, ethnicity, geography, or stage of growth. Hello Alice partners with enterprise business services, government agencies, and institutions to serve small and medium business owners, providing curated mentorship, events, tools, and resources. The company's mission is to help small business owners navigate the world of entrepreneurship through free resources and community, providing everything they need to launch, fund, grow, and manage their business ideas.