Users can easily search and select web content to create rich media messages without the need for downloads or special software. OUTSHOUTS enables users to send these personalized e-cards to email addresses, mobile phones, and post them on various web platforms like Facebook and Twitter. The platform offers a wide range of applications, including song dedications, birthday e-cards, marketing products and services, and customizing social network pages with video messages. Additionally, OUTSHOUTS also serves as an online discovery platform for multi-category products, providing a buying guide for various products available on the platform.