Toyze provides an application store that offers a 3D editor for game players to customize their favorite game characters by adding accessories, adjusting poses and sizes, and building their own collections. This enables game developers to extend their branded characters to 3D custom merchandising, build communities around those brands, share them through social networks, and have an additional revenue stream. Once the modeling is done, users can order their own unique branded model, and share their figurine's picture or video with their community.